This is Your Story : Hope in Action


What inspires us? A few stray notes rolling across piano keys? A dancing shadow against a brick wall? A woman who followed her dreams into the jungle, and ultimately left, in order to save it? The things that inspire us and those that inspire are everywhere. They are sometimes unexpected, and on some rare occasions, inspire more individuals than was ever thought possible.

Dr. Jane Goodall is one of those people.

Compassion for animals and a passion for the environment may seem like commonplace now, but prior to a young pony-tailed girl reaching her yearning fingertips to touch the mirroring hand of an infant chimp in Gombe, it was certainly not. Dr. Jane Goodall helped us rethink our relationships with the other lives with whom we share this planet, and reshaped our responsibility towards them. Her words, her drive, her inner peace and her connection to all living things, captured the imagination. Today, Dr. Goodall continues to inspire millions to make change, by being the change.

Every single day, Dr. Goodall and the staff of the Jane Goodall Institute hear stories about how Dr. Goodall’s life, work and message have caused them to take action or feel moved in some way. The stories speak of what can be accomplished today for a more harmonious planet tomorrow: a future of green.

What if we could amplify these stories and make that future a reality?

HIA Jane photo
Hope in Action

In honor of the Jane Goodall Institute’s 40th anniversary, Jane Goodall’s Hope in Action campaign calls upon people everywhere who have been inspired in some way by Dr. Goodall’s message of hope, to share their stories. We want to celebrate all of you who are leaders and drivers of conservation, environmentalism, innovation and positivity, making the world better for people, animals, and the environment. You move us, and it’s time to show the world what the future of green looks like!

We want to know how Dr. Goodall has inspired you and what you’ve done as a result of that inspiration. As we tether each of your stories of hope into a constellation of action, YOU will inspire even more good. With a massive galaxy of those stories, we’ll shine on into a more brilliant tomorrow and beyond.


How to put your hope into action:
To submit, simply click here and fill out the form with all the details of your tale of achievements for the benefit of people, animals, and the environment :


By sharing your story you enable us to take it even further, and you may be highlighted on our website, social media or other platforms! With each story, we are building and expanding an action for good community of all ages, and we want you to be a part of it.

Don’t forget to also share your stories on social using #HopeInAction, and tag @janegoodallinst.

Click to Tweet:

A Hopeful Future
The environment, wildlife, humanity — all of that which Dr. Goodall showed to be so intrinsically
interconnected —is in crisis. It is up to all of us to do something about it. True change is made up of little instances of doing good – whether it’s showing up to city hall day after day to prove that there’s something wrong with the water, turning a few empty plots of land in a food desert into a place to grow, or speaking out against someone, though it is difficult, when they are endorsing hate; you can be the start of something infinitely worthwhile. Dr. Goodall believes every little action added up can make a huge difference. So whatever the action, no matter how insignificant it may seem – tell us!

“We still have a long way to go…If only we can overcome cruelty, to human and animal, with love and compassion we shall stand at the threshold of a new HIA 2era in human moral and spiritual evolution—and realize, at last, our most unique quality: humanity.”

The more we share these stories, from every busy city to the most remote corners of the world, the more we can activate millions to carry on Jane’s work and engage the next generation to defend this planet we all call home. Help us show the world how we can each make a difference, and chart the course for the next 40 years.

Here’s to each of you – the do-ers and the builders of tomorrow!

About Author

Ashley Sullivan is the Director of Storytelling & Marketing for Communications & Partnerships at the Jane Goodall Institute USA, where she works to connect individuals with Dr. Jane Goodall's vision, and the JGI mission to create a better world for all by protecting the interconnections between people, other animals, and the environment. Ashley graduated Stony Brook University with a Bachelor's Degree in Anthropology and a minor in Biology, and is pursuing a Master's of Science in Environmental Science & Policy at Johns Hopkins University with a focus on Environmental Justice. Originally from Brooklyn, New York, now a D.C. resident, she has a varied background including 10+ years of expert communications and digital marketing in the social and environmental non-profit sector. Her intersectional approach to this work has been shaped by a holistic world-view, having traveled to Madagascar and Ecuador for conservation research projects, leading communications for youth social justice filmmaking organizations, and as a part of several professional groups advancing Diversity, Equity, and Inclusion in environmental spaces including Greens REALIGN. With skills ranging from conservation fieldwork, policy and advocacy campaigns, strategic communications, art, digital media, and design, Ashley believes in sharing information to empower and in the magic of storytelling to transform hearts and minds. Through growing understanding, empathy, and justice, she is igniting positive change to create that better, more equitable world, every day.