Last Thursday at a news conference on Capitol Hill, the advocacy group Oceana announced a new bill to help protect sharks from extinction. Many were on hand to support this cause, including actor Morgan Freeman, who lent his voice to bring attention to the brutal practice of shark finning. The Shark Fin Trade Elimination Act is bipartisan legislation that will ban the sale and trade of shark fins in the United States. While the U.S. already bans the practice of shark finning in U.S. waters, the U.S. does not prohibit the removal and sale of shark fins once the shark…
Author: Rich Ross
Rich Ross
Rich Ross is Group President of Discovery Channel, Animal Planet and Science Channel, and oversees all creative and brand strategy, development, production, marketing and day-to-day operations for all three networks. During his tenure at Discovery, Ross has set records for set records in a wide range of demographics including millennials, core viewers, women, kids, and families, most recently in 2015 as Discovery delivered its best summer on record. Ross has also served as CEO of Shine America, and worked as Chairman of The Walt Disney Studios.
