New JGI Book #EATMEATLESS Encourages Every Individual to Go Plant-Based


The Jane Goodall Institute is proud to announce the launch of the new book/cookbook, published by Simon & Schuster with a forward by Dr. Goodall herself and 80 plant-based recipes, titled #EATMEATLESS: Good For Animals, The Earth & All. The book and accompanying campaign of the same name focus on all the ways in which choosing to go plant-based doesn’t have to be a complete upheaval in order for it to be completely revolutionary for people, other animals, and the planet we share.

The book is available now on our eStore, as well as other online vendors!

From conservation to animal rights and climate action, Dr. Goodall and the Jane Goodall Institute have taken on efforts to improve wellbeing for all through core community-led and youth programs, in addition to global activism. One important and cross-cutting advocacy effort is the need to transform food systems away from the harm of animal agriculture and toward greater sustainability and plant-based products. To that end, Jane and JGI have introduced #EATMEATLESS, a campaign encouraging plant-based and sustainable living including a pledge. The campaign is now fueled and supported by the new #EATMEATLESS book/cookbook which is unlike any in the landscape – a truly new way to look at and approach the way we each live in an interconnected world through food.

The timing and importance of this expansive and beautiful cookbook cannot be understated as we face some of the greatest challenges of our time including the climate crisis, unparalleled habitat loss, millions of animals suffering in factory farms, and the spread of zoonotic disease. This is an urgent issue, as scientists forecast that pandemics like COVID-19 created by a zoonotic spillover event will be one of many if we do not fundamentally change our current systems including animal agriculture. As a solution, this book provides a proactive and approachable way for individuals to understand their role in embracing plant-based lifestyles through inviting and exciting recipes and reflections.

Crafted especially for curious consumers looking to incorporate healthier dietary practices, those interested in environmental sustainability and animal welfare, and for fans of Jane Goodall’s work, this collection of 80 vegan, accessible, and sustainable recipes gives home cooks the tools they need to take charge of their diet and take advantage of their own ability to make a difference in their communities and beyond. Along with colorful food photography, quotes from Dr. Goodall interspersed throughout transform this plant-based staple into an inspiring guide to reclaiming our broken food system: for the environment, for other animals, and for ourselves.



#EATMEATLESS by going plant-based! Tag us on Twitter, Facebook and Instagram with a photo of your favorite meal gone meatless or favorite meatless recipe with #EATMEATLESS @janegoodallinst for a chance to be featured!

Click to tweet:

Join Dr. Jane Goodall @janegoodallinst and the Jane Goodall Institute to #EATMEATLESS for people, other animals and the environment! 

Don’t forget to take the #EATMEATLESS Pledge! Join us by going plant-based and reducing the negative impact food choices have on the environment, and other humans and animals, both locally and worldwide.


The Jane Goodall Institute is a global community conservation organization that advances the vision and work of Dr. Jane Goodall. By protecting chimpanzees and inspiring people to conserve the natural world we all share, we improve the lives of people, animals and the environment. Everything is connected—everyone can make a difference.

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About Author

Ashley Sullivan is the Director of Storytelling & Marketing for Communications & Partnerships at the Jane Goodall Institute USA, where she works to connect individuals with Dr. Jane Goodall's vision, and the JGI mission to create a better world for all by protecting the interconnections between people, other animals, and the environment. Ashley graduated Stony Brook University with a Bachelor's Degree in Anthropology and a minor in Biology, and is pursuing a Master's of Science in Environmental Science & Policy at Johns Hopkins University with a focus on Environmental Justice. Originally from Brooklyn, New York, now a D.C. resident, she has a varied background including 10+ years of expert communications and digital marketing in the social and environmental non-profit sector. Her intersectional approach to this work has been shaped by a holistic world-view, having traveled to Madagascar and Ecuador for conservation research projects, leading communications for youth social justice filmmaking organizations, and as a part of several professional groups advancing Diversity, Equity, and Inclusion in environmental spaces including Greens REALIGN. With skills ranging from conservation fieldwork, policy and advocacy campaigns, strategic communications, art, digital media, and design, Ashley believes in sharing information to empower and in the magic of storytelling to transform hearts and minds. Through growing understanding, empathy, and justice, she is igniting positive change to create that better, more equitable world, every day.